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Privacy Policy

The dry stuff...

We respect your privacy and will do everything that we can to protect it.  We value you trusting us with your information so this Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (www.puresalt.co.nz), book with us, or interact with us in any other way. Please reach out if you have any questions or suggestions at all.

Why we collect your personal information

Generally, we collect and use personal information about you to provide a range of products, services and benefits relating to your travel needs.


We also collect information during the booking process directly from you, so we can;


  • Anticipate your needs & provide the safest possible experience in a remote environment

  • Contact someone of your choice in an emergency

  • Provide the helicopter company (or other third party provider of transfers) of your names and weights to comply with their regulations and assist with flight load management.


By law it is required that we obtain your consent to the collection of ‘sensitive information’ and unless you tell us otherwise, we accept that you have agreed to the collection of all information that is provided to us for use in agreement with this policy. We will take care with how your personal information is stored and besides our staff, it will not be shared with any third party (except the required amount to the helicopter company involved in your transfers).  

your rights

  • Our privacy policy is not intended to create a contract or form part of any contract.

  • You have the right to ask for a copy of any personal information we hold about you, and to ask for it to be corrected if you think it is wrong.

  • If you contact us about these rights, we may ask for proof of your identity before we act, and may refuse to act if you do not provide this or your identity is not established by you. This is to ensure that your data is protected and kept secure.

  • You may request us to tell you whether we are processing personal data about you, to tell you what personal data we are processing and for what purposes, and to provide you with a copy of your personal data that we hold.

  • You have the right to object to the use of your personal information for direct marketing or where we use it on the basis that we say we have a legitimate interest in using it.

  • You have the right to have your personal information deleted or removed in certain circumstances.

  • You are free to withdraw your consent at any time. Please contact using the details at the base of this privacy policy

What information we collect during the booking process

  • Personal Identification Information: Name, email address, phone number, and postal address.
  • Booking Information: Details about your reservation, including dates, times, and payment information.
  • Demographic Information: Age, gender, and preferences.
  • Communication Information: Emails, messages, and other communications with us.
  • Sensitive Personal Information: We may also collect and use certain especially sensitive personal information about you, ·       details of any relevant health conditions·       disabilities·       weight·       access requirements and special dietary requirements that you may have·       contact details of someone of your choice (for use in an emergency)

How we collect information

  • We may collect and update that information over the phone, by letter, fax, email, over the internet, on our website, via webchat, in person.
  • When you visit our websites, we may collect certain information, even if you don’t book an experience with us.
  • We will collect certain technical information about you when you visit our website. This is likely to include: the internet domain you use, your IP address or other device identifier, your browser type and version (e.g. Chrome or Internet Explorer), the operating system and platform that you are using (e.g. Windows or Mac), the screen resolution of your device, the dates and times when you access our website, the full URLs of the pages you visit and the websites or links that you use to access our website, login information, details of products or services that are viewed and the length of visits to certain pages of the website.
  • None of this information by itself will be able to tell us who you are, but it can still be considered ‘personal’ information.We use this information for site management and security purposes (such as troubleshooting and testing) as well as to help us improve our website.
  • We do not try to identify individual users or their usage habits from this data.
  • Raw data logs are retained temporarily as required for security and site management purposes only.
  • We collect this information so we can fulfil our legitimate interests as a business to ensure that our website is fit for purpose and promotes our services appropriately for our customers, including by displaying information that our customers are interested in.
  • We also rely on our legitimate interest in measuring customer satisfaction and troubleshooting any website issues.
  • Where required by law, we may also seek and rely on your consent.
  • We may collect and use information from various sources in connection with the marketing and advertising of our services.
  • We may also use data we collect from you (either directly or via our website or advertising) to help us to measure the effectiveness of our advertising and to establish what interests you and what doesn't.

Cookies and tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. You can control the use of cookies through your browser settings.

Google Analytics

Our website uses Google Analytics, a service which transmits website traffic data to Google servers in the United States. Google Analytics does not identify individual users or associate your IP address with any other data held by Google. We use reports provided by Google Analytics to help us understand website traffic and webpage usage.

By using this website, you consent to the processing of data about you by Google in the manner described in Google’s Privacy Policy and for the purposes set out above. You can opt out of Google Analytics if you disable or refuse the cookie, disable JavaScript, or use the opt-out service provided by Google.

Email newsletters

All direct marketing efforts we conduct are done to solely provide the best service and product to you.

We may at times send you information, offers, notify you about changes in our service or which we feel may be of interest to you, where you’ve consented for such purposes. Joining our mailing list is optional.

If you have signed up to our mailing list and would like to unsubscribe you can click the unsubscribe button on the bottom of the email or simply email us at info@puresalt.co.nz with “Unsubscribe” in the subject area, and you will be removed immediately.

By joining our newsletter mailing list you acknowledge that the information you provide will be transferred to a third party software for the purpose of processing.

Photographs, Video & Testimonials

Feedback supplied to Pure Salt may also be used in print and online for marketing and advertising purposes. This includes but not limited to, third party review sites and questionnaires supplied to us post-tour. Additionally, any photographs, video and text sent to Pure Salt must be the client’s own.

Social Media

If you make use of any Pure Salt social media features, either on our website, an app or otherwise through a social media provider, we may access information about you via that social media provider in accordance with their policies.

When using a social media feature and if you have chosen to include it in your social media account, we may access information such as your name, profile picture, gender, birthday, email address, town or district and any other information you have chosen to make available.

Depending on the privacy settings of you and your friends, we may access information that you provide to a social media provider regarding your respective locations (“Location Data”) to provide you with relevant content.

Please note that your Location Data may also be shared with your friends on a social media provider in accordance with your privacy settings for that social media provider.


Market Research, surveys & feedback forms

From time to time, surveys may also be used to collect further information about our users - participation in these surveys is entirely voluntary.


Our site may, from time to time, contain links to and from other websites. Please note that when you click on one of these links, you are entering another site and we are not responsible for the content or information collection polices of other sites. Please make sure you view their privacy and other policies before you submit any of your personal information.

How does Pure Salt protect my personal information?

As with all information, we will never rent or sell your personal information.

  • Personally identifiable material is stored on servers or databases, which may involve storing data on storage or computer systems provided by third party suppliers. None of this is publicly accessible and protected by industry-standard encryption protocols and have password protection systems.
  • We restrict access to personal information to our employees and contracted third party providers who need to know that information in order to process it for us and who are subject to strict contractual confidentiality obligations.
  • We extend these privacy policies to our business relationships. We expect the companies we select as our service providers and business partners to honour our privacy policies in the handling of customer personal information.
  • Note transmission of information over email is not secure, and if you submit any information to us over the internet by email you do so entirely at your own risk. We cannot be responsible for any costs, expenses, loss of profits, harm to reputation, damages, liabilities or any other form of loss or damage suffered by you as a result of your decision to transmit information to us by email.
  • Note that no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we are committed to protecting your personal information, we cannot ensure or warrant the security of any information you provide to us.

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on our website